I took a ride on the way back machine to find something that is interesting to me. Even since Google first started their search engine in the 90’s they have kept the same consistent layout.
Even the “I’m feeling lucky” button remains! How many other products do you know that have kept the same user interface for over 10 years and grown in success?
Furthermore, my memory is cloudy with various vage snapshots of random search engines I used before Google. Dogpile and Metacity for instance.
In fact, I’ve been using Google so long I can’t remember how to search without it.